Earlier this week, I wrote an article about the often misguided approach from technology startups and their quest for media placements for Digiday, an online publication for the digital audience – those who work in digital media, advertising or marketing.
Based on my experience representing many tech companies, and getting anecdotal evidence from tech reporters and other PR pros, oftentimes tech startups find themselves missing the forest for the trees when it comes to building ‘momentum.’
The Sternberg Effect 
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