The Sternberg Effect
The Online Residence of Josh Sternberg
start ups
How Bands and Start Ups Are Similar
There are several parallels to being in a band and being in a start up. Continue reading
Missing the Forest for the Trees
Earlier this week, I wrote an article about the often misguided approach from technology startups and their quest for media placements for Digiday, an online publication for the digital audience – those who work in digital media, advertising or marketing. Based on my experience representing many tech companies, and getting anecdotal evidence from tech reporters … Continue reading
The Sternberg Effect 