The Sternberg Effect
Media
Journalist: What’s In A Name?
As the media world evolved, from general news to niche content, from devoted audience to audience fragmentation, so has what it means to be a journalist. Continue reading
The Fast-Talking Year of 1989
In the last year of the penultimate decade of the 20th century, fast talking and singing gripped the nation. Continue reading
Digital Advertising’s Repeat Problem
Digital advertising has a repetitive problem. Or, more accurately, its problem is that it lacks repetitiveness. Continue reading
Two Important Digital Videos
Two digital videos, one by Dylan, the other by GoldieBlox, broke down norms — of both medium and message. Continue reading
Newspapers from November 22, 1963
JFK was killed on November 22, 1963. Here are images of newspapers from that day and the following days. Continue reading
BuzzFeed’s Mobile Philosophy
Mobile advertising is diseased and Buzzfeed believes it has a cure. Continue reading
But It Was More Than A Jacket
A favorite piece of outerwear gets retired and I learn about online shopping. Continue reading
Stupid Thoughts: Charging for Email
Throughout our communications history, we’ve been charged for sending information. Yet with email, we aren’t. Why? Continue reading
A Second Chance for Cheating: Only in Sports
The realities of professional sports don’t even come close to the realities of reality. Really. Melky Cabrera, who up until this past season was a marginal player at best, got caught — and admitted to — taking steroids. He was served up a 50-game suspension and was kept off the World Series champion San Francisco … Continue reading
Twitter vs Google
If there were a global thermonuclear war between Google (and all its services) and Twitter, and only one survived, which would you rather see? In other words, if you had to choose one to give up, which would you choose? I posted this question on Tumblr and Twitter last night, and here are the results: Continue reading
5 Underreported Stories of 2011
As we ring in 2012 and close the books on 2011, we take a look back and assess stories that had major impact on our society. Current.com asked me to put together what I thought were some of the stories that flew under the radar. Continue reading
Community Management and Tumblr
Last week, I wrote at Digiday how the symbiotic relationship between Tumblr and big-brand media properties has contributed to the growth of the site. Here’s a second part to that story – how the community manager’s role has also contributed to the growth of Tumblr, and why their approach is significantly different than other social networks. Continue reading
Missing the Forest for the Trees
Earlier this week, I wrote an article about the often misguided approach from technology startups and their quest for media placements for Digiday, an online publication for the digital audience – those who work in digital media, advertising or marketing. Based on my experience representing many tech companies, and getting anecdotal evidence from tech reporters … Continue reading
The Sternberg Effect 