Josh Sternberg is the content strategist for The Washington Post. Prior to that he was the media reporter for Digiday. Additional bylines include: The Atlantic, The Awl, Pacific Standard, Mashable, Huffington Post, Mediaite.
joshsternberg has written 125 posts for The Sternberg Effect

The Luckiest of Birthdays

I share a birthday with my daughter. How lucky is that? Very. Continue reading

What Little Kids Are Made Of

I saw with my own two eyes the difference between little boys and little girls. Continue reading

In Prague, A 35th Birthday Celebrated

I wound up in Prague, a family town, for my 35th birthday. Continue reading

Journalist: What’s In A Name?

As the media world evolved, from general news to niche content, from devoted audience to audience fragmentation, so has what it means to be a journalist. Continue reading


When the train pulls into a station and you see a whole bunch of crowded cars, followed by a solitary empty-ish car, and then some more crowded cars, you know something’s not quite right. Continue reading

Down South In New Orleans

I was in New Orleans for Digiday’s Programmatic Summit. But when the panel discussions were over and the networking moved from the formal setting of the Ritz-Carlton to the informal backdrop of the Crescent City, I got to explore a slice of the city beyond the tourist trap of Bourbon Street. Continue reading

The Fast-Talking Year of 1989

In the last year of the penultimate decade of the 20th century, fast talking and singing gripped the nation. Continue reading

Picture Perfect

Pictures and the powerful sense of awe. Continue reading

Digital Advertising’s Repeat Problem

Digital advertising has a repetitive problem. Or, more accurately, its problem is that it lacks repetitiveness. Continue reading

Two Important Digital Videos

Two digital videos, one by Dylan, the other by GoldieBlox, broke down norms — of both medium and message. Continue reading

Newspapers from November 22, 1963

JFK was killed on November 22, 1963. Here are images of newspapers from that day and the following days. Continue reading

BuzzFeed’s Mobile Philosophy

Mobile advertising is diseased and Buzzfeed believes it has a cure. Continue reading

Sunday Poll: Pick your sporting moment

Which sporting moment would you choose? Continue reading

10 Years, But Who’s Counting?

Ten years ago today I met my wife. Kinda. Continue reading

Hearst Goes Native

Hearst is the latest publisher to offer native ad products. Continue reading