The Sternberg Effect
joshsternberg
What’s a Jew?
This week brought two interesting aspects of what it means to be a Jew to the world. The first, which actually started in January but didn’t get much notice until recently, has been seen as both a triumph of spirit and a desecration of memory. The second has the ability to eradicate what it means to be a Jew.
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Smell Like A Man
One of the most talked about advertising campaigns right now is the Old Spice Man, starring the sculpted former NFLer Isaiah Mustafa . But it’s not your grandfather’s Old Spice campaign, as there’s a highly interactive – and addictive – online push (a combination of viral video, Twitter feed and Facebook page) to support the non-sequitur TV spots.
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The Fate of US Soccer?
With the World Cup now complete (and apparently determined by a cephalopod mollusk), the question many in the US are asking is: will the success of the American team yield positive results for MLS (or even American soccer in general)?
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C’est Magnifique
This past week, I made the trek from Brooklyn to Flushing to hear my 92 year-old grandfather sing. When he turned 75, he decided he wanted to participate in his senior center’s annual recital. Imagine a recital for your 7 year-old – with the off-key singing and do-overs due to forgotten lyrics – and you … Continue reading
It’s All About How You Relax
I am not an athlete. When I was younger I was athletic, but make no mistake, I was not an athlete. I could hold my own in hoops, played baseball for 3 years for my high school and could throw a football, but I knew early on in life that sports would never be more than a hobby. Sports was an outlet for me to learn about rules and morality and systems. A lot of systems.
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What’s In A Headline?
This morning’s news that the U.S economy added 431,000 jobs in May should be seen as a positive. Let’s face it, if the announcement was the opposite – U.S economy loses 431,000 jobs in one month – there would be those who blame President Obama and there would be those who blame President Bush. Such is life in America these days.
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Who Controls the Message?
http://www.facebook.com/widgets/like.php?href=http://www.joshsternberg.com/blog/2010/5/18/who-controls-the-message.html The first several weeks after signing a new client are always my favorite. Why? Because this is where we lay the foundation of most, if not all, of our efforts moving forward. We come up with the processes as well as the goals to have a successful relationship. Most importantly, this is the time … Continue reading
Perspective at the Park
A couple weekends ago, a bunch of my close friends got together in Brooklyn’s Prospect Park to do some of the things we’ve been doing together for more than 20 years: BBQ, argue, play whiffle ball, make fun of each other, argue, throw the baseball around, argue, complain, make fun of each other, BBQ. Essentially, we revert to our 10-year-old selves.
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Off the Record vs. On Background vs. Privacy
Earlier today, New York Times reporter Nick Bilton posted this tweet:
Off record chat w/ Facebook employee. Me: How does Zuck feel about privacy? Response: [laughter] He doesn’t believe in it.
This tweet reminds me of a poster I once saw in college showing, from one perspective, a beauty queen and from another, an old-maid. Why? Well, this tweet shows how reporters can be cavalier with their sources (the “off the record” vs “on background” debate), and the content by the source that Facebook, by the Zuckerberg proxy, doesn’t believe in privacy.
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Mixing Theory With Business
One of my favorite theories to go over when I was teaching was called the Uncertainty Reduction Theory (URT). Basically, the theory tries to explain and predict how relationships develop between strangers. The idea is rooted in the logic that the more (and often, how) we communicate upon initial interaction, the more we reduce our uncertainty of this person and thus determine if we will continue to develop the relationship.
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The Apple Response
This morning’s Gizmodo’s deconstruction of the “new” iPhone has spread across the tech world like the spewing ash from Eyjafjallajokull. But while the glacial volcano has so far only disrupted Europe’s flight patterns, this iPhone issue has the potential to wake Apple’s massive legal and PR divisions. If I were on Apple’s communications team I would … Continue reading
Welcome!
Thanks for stopping by. As you can see, I’ve made it to the bigs, the show, the pros. I’ve answered the call and have moved my blogger site to this beautiful, sleek, intuitive squarespace site. Here, you’ll find The Sternberg Effect still in full…wait for it….effect. You’ll also find a larger digital imprint – from … Continue reading
Three Laws of Social Media
This post originally ran on the Huffington Post
Social media. Two average-sized words that carry a tremendous amount of meaning. However, we have yet to create a working operational definition for social media…
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Leave it To The Professionals
This post initially ran on the PR Breakfast Club’s site.
Recently, fellow PRBCer Keith Trivitt raised an interesting question about PR folks’ background. Essentially, he said, you don’t need to be trained in communications or PR to be successful in our field:
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The Newseum
The smell of a fireplace. Not typically the first thought to roll through your head when thinking about Washington, D.C., but the smell of burning wood permeates this snow-infested city.
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Unnecessary Journalism Phrases
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