//
archives

Media

This tag is associated with 51 posts

Networking Events


In the past two nights I have tried something new. I went to what could be called functions. Each completely different in nature than the other, but the ends are just the same. Last night I wandered into a world that was similar to the one I live in…only not really. This new, undiscovered (at … Continue reading

Reasons to use Twitter


One can’t go anywhere on the Web these days without seeing some type of tool or offshoot of the popular microblogging service Twitter. It seems everyday there is a new article, blog post or rant about how to use Twitter; or why Twitter is changing the media landscape; or how Twitter’s model will be adopted … Continue reading

Where is digital advertising going?


Advertising is seen as the way to get a brand’s message to the public. It’s the vehicle that pushes what a company says about itself and its products. But as we find ourselves at the beginning of the Digital Age, digital advertising has been co-opted to mean direct marketing. These two ideas, branding and direct … Continue reading

What is Public Relations?


When I meet people and we start discussing our occupations, I always find it both fun and infuriating to describe what I do. I am called various names — flack, spinster, spin-meister — all of which have negative connotations. There is a general perception in the corporate world that public relations brings nothing to the … Continue reading

Cultivating A New Agenda


Not having a reason to wake up with the rest of the world, I have found there are too many times during the day that I realize that I have, in fact, nothing to do. Sometimes to fill that gap, I practice my guitar skills with the hopes of one day achieving my dream of … Continue reading

The Reality of Reality TV


I finally caught up with this year’s Emmy’s and was rather disappointed in the aftermath of this whole “Reality” thing. Why do we keep calling this genre reality when it’s really a faux–reality. These shows are a pretend real, meaning that what we, the audience, are watching is not what our perceived reality is. Our … Continue reading