In the past two nights I have tried something new. I went to what could be called functions. Each completely different in nature than the other, but the ends are just the same. Last night I wandered into a world that was similar to the one I live in…only not really. This new, undiscovered (at … Continue reading
One can’t go anywhere on the Web these days without seeing some type of tool or offshoot of the popular microblogging service Twitter. It seems everyday there is a new article, blog post or rant about how to use Twitter; or why Twitter is changing the media landscape; or how Twitter’s model will be adopted … Continue reading
Advertising is seen as the way to get a brand’s message to the public. It’s the vehicle that pushes what a company says about itself and its products. But as we find ourselves at the beginning of the Digital Age, digital advertising has been co-opted to mean direct marketing. These two ideas, branding and direct … Continue reading
When I meet people and we start discussing our occupations, I always find it both fun and infuriating to describe what I do. I am called various names — flack, spinster, spin-meister — all of which have negative connotations. There is a general perception in the corporate world that public relations brings nothing to the … Continue reading
Not having a reason to wake up with the rest of the world, I have found there are too many times during the day that I realize that I have, in fact, nothing to do. Sometimes to fill that gap, I practice my guitar skills with the hopes of one day achieving my dream of … Continue reading
I finally caught up with this year’s Emmy’s and was rather disappointed in the aftermath of this whole “Reality” thing. Why do we keep calling this genre reality when it’s really a faux–reality. These shows are a pretend real, meaning that what we, the audience, are watching is not what our perceived reality is. Our … Continue reading