The Sternberg Effect
Sports
MLB and steroids: A Messaging Issue
I wrote this in January of ’08, right after the Mitchell Report (which we all know was a waste of time and money) was released, for a former employer (of which, I’m not sure it even was published). With new allegations of Alex Rodriguez’ apparent steroid use, I thought Major League Baseball and communications people … Continue reading
The 500 million dollar signings
I was touring the nation’s largest residency the last week of December when I received a text message from my stats-obsessed cousin that the Yankees have signed Mark Teixeria. I let out a little whoop and the other visitors at the Biltmore in Asheville, NC looked at me like I was, well, a damned yankee. … Continue reading
Follow the Phish
I was sitting in Shul (that’s Yiddish for Temple or Synagogue)on Wednesday morning for Rosh Hashana listening to my Rabbi lecture about the concept of time when my cell phone started vibrating. One text message after another for about 15 minutes. After the first one, I ignored it and put my phone back in my … Continue reading
The Religion of Baseball
The Yankees just won their 85th game of the season, which also happened to be the last game at the venerable Yankee Stadium. If you watched ESPN today, you could be forgiven if you thought that this was Game 7 of the World Series. For a sport that was once lampooned as being too prissy … Continue reading
The Sternberg Effect 