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This category contains 70 posts

The WTC Mosque


So imagine this scenario:
You just finished reading your big book of answers when you hear a knock at the door. You think to yourself, well, it can’t be Trouble because there was a knock. Trouble enters without letting you know. You walk to the door where you find three close friends. You let them in, but they seem different. There’s a look of fear, and a look of sadness in their eyes. This is when you realized Trouble can come into your home, invited, masked as Friendship. Your friends see your big book of answers sitting on the table and they tell you, “We’re sorry, but you have to come with us.” You’ve heard stories, you know what happens next, so you say, “Let me tell my kids I love them.” Your friends, the ones who have aligned themselves with Trouble in order to protect their families, lead you out of your house, as they take your big book of answers with them to be tossed aside, burned and destroyed.
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Communications Renaissance: Thoughts From Guest Lecturing


Last night, I had the pleasure of guest lecturing at NYU for a class about PR 2.0. About 2 minutes into the class, I felt right at home. Maybe it was because the class was intimate – only 8 students; maybe it was because the professor, Matt Knell making me feel at ease. Or maybe because I’ve been there before, in front of a class of people wanting to learn.
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What’s a Jew?


This week brought two interesting aspects of what it means to be a Jew to the world. The first, which actually started in January but didn’t get much notice until recently, has been seen as both a triumph of spirit and a desecration of memory. The second has the ability to eradicate what it means to be a Jew.
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Smell Like A Man


One of the most talked about advertising campaigns right now is the Old Spice Man, starring the sculpted former NFLer Isaiah Mustafa . But it’s not your grandfather’s Old Spice campaign, as there’s a highly interactive – and addictive – online push (a combination of viral video, Twitter feed and Facebook page) to support the non-sequitur TV spots.
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The Fate of US Soccer?


With the World Cup now complete (and apparently determined by a cephalopod mollusk), the question many in the US are asking is: will the success of the American team yield positive results for MLS (or even American soccer in general)?
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What’s In A Headline?


This morning’s news that the U.S economy added 431,000 jobs in May should be seen as a positive. Let’s face it, if the announcement was the opposite – U.S economy loses 431,000 jobs in one month – there would be those who blame President Obama and there would be those who blame President Bush. Such is life in America these days.
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Who Controls the Message?


http://www.facebook.com/widgets/like.php?href=http://www.joshsternberg.com/blog/2010/5/18/who-controls-the-message.html The first several weeks after signing a new client are always my favorite. Why? Because this is where we lay the foundation of most, if not all, of our efforts moving forward. We come up with the processes as well as the goals to have a successful relationship. Most importantly, this is the time … Continue reading

Off the Record vs. On Background vs. Privacy


Earlier today, New York Times reporter Nick Bilton posted this tweet:
Off record chat w/ Facebook employee. Me: How does Zuck feel about privacy? Response: [laughter] He doesn’t believe in it.
This tweet reminds me of a poster I once saw in college showing, from one perspective, a beauty queen and from another, an old-maid. Why? Well, this tweet shows how reporters can be cavalier with their sources (the “off the record” vs “on background” debate), and the content by the source that Facebook, by the Zuckerberg proxy, doesn’t believe in privacy.
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Mixing Theory With Business


One of my favorite theories to go over when I was teaching was called the Uncertainty Reduction Theory (URT). Basically, the theory tries to explain and predict how relationships develop between strangers. The idea is rooted in the logic that the more (and often, how) we communicate upon initial interaction, the more we reduce our uncertainty of this person and thus determine if we will continue to develop the relationship.
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Three Laws of Social Media


This post originally ran on the Huffington Post
Social media. Two average-sized words that carry a tremendous amount of meaning. However, we have yet to create a working operational definition for social media…
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The Newseum


The smell of a fireplace. Not typically the first thought to roll through your head when thinking about Washington, D.C., but the smell of burning wood permeates this snow-infested city.
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Messages From Haiti: Behind the Scenes of the Disaster


This post originally ran on Mediaite and The Huffington Post
Each generation has its history-changing, world-altering moment. Over the past decade, my generation has been faced with some pretty heavy moments. September 11th. Hurricane Katrina. The Tsunami. And now, Haiti. If actions define who we are as individuals, then our collective responses to these moments are what define generations. Now is the moment for us to respond and help those who have fallen rise from tragedy.
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Manager vs Leader: Are You A Trusted Advisor?


Barely a year into my journey as a small business owner, I’m learning valuable skills and lessons that enable me to do my job better. Now, I’m not talking about building media lists or drafting messaging documents, but what it means to be a trusted advisor, someone who has the ear of a client, offering counsel to help their business grow…
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Why Sarah Palin is what’s right and what’s wrong with America


Say what you will about the dilettante politician from the great state of Alaska, but she sure knows how to ignite passion – both from supporters and detractors. And while you may agree on her stance that global warming is fake (you know, it’s not global warming-global warming, a la Whoopie’s ‘rape-rape,’ but it’s pretty … Continue reading

Social media is…


As a thought experiment, I asked followers on Twitter and friends on Facebook this little question: What’s the first word that comes to mind when you think of social media? Sure enough, the myriad responses are as diverse as those responding. Some use the ingrained buzzwords: engagement, community, interaction, filter, sharing. Some look at social … Continue reading