One of my favorite theories to go over when I was teaching was called the Uncertainty Reduction Theory (URT). Basically, the theory tries to explain and predict how relationships develop between strangers. The idea is rooted in the logic that the more (and often, how) we communicate upon initial interaction, the more we reduce our uncertainty of this person and thus determine if we will continue to develop the relationship.
This post initially ran on the PR Breakfast Club’s site.
Recently, fellow PRBCer Keith Trivitt raised an interesting question about PR folks’ background. Essentially, he said, you don’t need to be trained in communications or PR to be successful in our field:
Barely a year into my journey as a small business owner, I’m learning valuable skills and lessons that enable me to do my job better. Now, I’m not talking about building media lists or drafting messaging documents, but what it means to be a trusted advisor, someone who has the ear of a client, offering counsel to help their business grow…