The Sternberg Effect
joshsternberg
Mailbag: The future of publisher ad sales
Plus, media relations 101 and what’s the deal with in-housing? Thanks to the folks sending in their questions. And thank you all for allowing a space for experimentation. What do you think the future looks like for Publisher Ad Sales? Is it a good business to grow a career in? Where should sellers be focusing … Continue reading
Taking a day off
Hey everyone- I’m taking a mental health day today. Have a few things I need to do around the house and in my life this week, and figured might as well do a lot of it today. I know I say this every day, but thank you for allowing me in your inbox. This newsletter, … Continue reading
Can college newspapers be a salve for the ailing local media?
Spotlight News, a news app, thinks so. Thanks for sending in your questions for the first Media Nut Mailbag; it will run later in the week (aiming for Thursday), so if you have questions, send ‘em in. As many colleges have been heading back to school over the last few weeks, we’re learning a couple … Continue reading
Introducing: The Media Nut Mailbag
Contemplating rotation as a form of recreation Hello, Monday. I got a push alert from NJ Transit this morning, the first once since March, informing me that the train I would be taking into Manhattan, should I be taking a train into Manhattan, was cancelled due to “equipment availability resulting from an earlier mechanical problem.” … Continue reading
MicroMartTok? Sure, why not.
Think of all the data and ad targeting capabilities. It’s Friday. Or so I’m told. So we’ll keep it short. MicroMartTok? Yep, Walmart and Microsoft are teaming up to put a bid in for TikTok. Nothing says rugged capitalism like the world’s largest companies entering into a joint venture to try to buy a popular … Continue reading
It's time (again) for corporate sponsors to do the right thing
Stop supporting platforms and networks and teams that push racism, sexism, hatred. Well, yesterday was a year, wasn’t it? Once again, the media industry finds itself having a conversation about the role advertisers play in supporting a news network that promotes racism, sexism, and hatred. (Image via AP) Last night, Fox News’s Tucker Carlson said … Continue reading
Welcome to tech's Safety Week
Is it too little, too late? Tired: Infrastructure Week Wired: Safety Week (Image via Shutterstock) Over the course of the last seven days, tech companies took to their blogs to reinforce their commitment to “safety.” August 19: Keeping People Safe and Informed About the Coronavirus. Facebook. August 19: An Update to How We Address Movements … Continue reading
Retailers are now media companies, too
CVS introduces its own media network. About a decade ago, I wrote a story about how brands were becoming publishers in their own right. Companies realized that they had massive audiences across Facebook and Twitter, and by building their own blogs/content arms, they could bypass the critical, often skeptical reporter. So companies took baby steps … Continue reading
How should newsrooms handle the week-long RNC?
And how should sales teams take on campaign spending? This week will be a stress test for a couple aspects of the media business. As the Republican National Convention kicks off this evening, both newsrooms and the business side should be asking some complicated questions about the media’s role in politics. (Image via GOP 2020 … Continue reading
About that Trump ad on the WaPo homepage
And the DNC wraps; who’s excited for the RNC? If a picture is worth 1,000 words, this picture from the California wildfire is the longest story ever told. Happy Friday. (Image via Noah Berger/AP) Bite One: About that Trump ad on the WaPo homepage Media world freaked out yesterday about the President’s digital ad buy … Continue reading
The continued rise of the consultancies
NYT has a new ad out by Droga5, an Accenture company. Before the coronavirus hit, perhaps the biggest existential threat to the advertising world was the rise of the consultancies. Three years ago, Ad Age saw the winds change in ad land. It noted in its annual 10 Largest Agency list that for the first … Continue reading
Report: 72% of publishers increased virtual events offerings
In search of revenue, media companies are creating lots of new products Necessity, we’re told, is the mother of invention. And for publishers, the pandemic is testing this theory. In a report from Brand United, three in four publishers are creating new products—from newsletters to podcasts to virtual events—to try to make up for the … Continue reading
The 100th anniversary of the 19th Amendment
If you haven’t yet, please fill out this short, 3-minute reader survey to help guide this little experiment we’ve got going. Will keep the survey open for a couple more days. To those who have filled it out, thank you so much! Today marks the 100th anniversary of Tennessee ratifying the 19th Amendment, giving women … Continue reading
To fight QAnon conspiracies, let's do PSAs
The darkness is cold and perception’s gone wrong Good Monday! If you haven’t yet, please fill out this short, 3-minute reader survey to help guide this little experiment we’ve got going. To those who have filled it out, thank you so much! “Only YOU can prevent forest fires.” “Take a bite out of crime.” “This … Continue reading
An upcoming legal battle of epic proportions
I must inquire, can you still have fun? The Media Nut began a week after I was laid off because the options facing me were either to wallow in misery for not having a job and health insurance during a pandemic, or take that energy and practice what I preached to my reporters: just fucking … Continue reading
Unnecessary Journalism Phrases
- How about “lifeless body” when describing a dead person? Here’s a good (bad)...
- bobbymacReports: A growing number of stories with a growing number
- Alliterative Journalism Phrases
- Apologies on the lack of posts
- While not necessarily an unnecessary journalism phrase, friend...
- 50. Old Man Winter - 11/7/11
- Push The Envelope Submitted by unretrecissement and her...
- 49. A.M. in the Morning/P.M. in the Afternoon/Evening, at Night - 11/3/11
- 48. Emergency Situation - 11/2/11
- 47. Roll(ed)(ing) in his/her grave - 10/31/11
