//
archives

joshsternberg

Josh Sternberg is the Executive Editor of Morning Brew. Prior to that he was an editor at Adweek. Sternberg also spent some time working at the Washington Post as a content strategist and NBC News as the director of branded content. He was also a media reporter for Digiday. Additional bylines include: The Atlantic, The Awl, Pacific Standard, Mashable, Huffington Post, Mediaite, Entrepreneur. He lives in New Jersey with his wife and kids.
joshsternberg has written 319 posts for The Sternberg Effect

Messages From Haiti: Behind the Scenes of the Disaster


This post originally ran on Mediaite and The Huffington Post
Each generation has its history-changing, world-altering moment. Over the past decade, my generation has been faced with some pretty heavy moments. September 11th. Hurricane Katrina. The Tsunami. And now, Haiti. If actions define who we are as individuals, then our collective responses to these moments are what define generations. Now is the moment for us to respond and help those who have fallen rise from tragedy.
Continue reading

Manager vs Leader: Are You A Trusted Advisor?


Barely a year into my journey as a small business owner, I’m learning valuable skills and lessons that enable me to do my job better. Now, I’m not talking about building media lists or drafting messaging documents, but what it means to be a trusted advisor, someone who has the ear of a client, offering counsel to help their business grow…
Continue reading

Make It About Debate, Not The Press


Jay Rosen yesterday posted an argument that the Sunday morning talk shows need a change, but unfortunately his change is an admitted cosmetic one. His advice: fact checking. “Sadly, you’re a one-way medium,” I said to Fischer, “but here’s an idea for ya: Fact check what your guests say on Sunday and run it online … Continue reading

My Favorite Things of the Millennial Decade


The beginning of this inaugural decade to the new millennium found me deep in the Florida Everglades with 80,000 other fans of the band Phish. The next 10 years, of course, was anything but a concert. From stolen elections and terrorist attacks to devastating hurricanes and bubble collapses, this Millennial Decade will definitely be a … Continue reading

Why Sarah Palin is what’s right and what’s wrong with America


Say what you will about the dilettante politician from the great state of Alaska, but she sure knows how to ignite passion – both from supporters and detractors. And while you may agree on her stance that global warming is fake (you know, it’s not global warming-global warming, a la Whoopie’s ‘rape-rape,’ but it’s pretty … Continue reading

Social media is…


As a thought experiment, I asked followers on Twitter and friends on Facebook this little question: What’s the first word that comes to mind when you think of social media? Sure enough, the myriad responses are as diverse as those responding. Some use the ingrained buzzwords: engagement, community, interaction, filter, sharing. Some look at social … Continue reading

It’s Our Fault, Too


The conversation goes like this: Budgets are slashed; layoffs follow, all because of a broken model – a model based on advertising revenue and subscription rates. Advertisers are pulling out because subscription rates are declining; subscription rates are declining because people are migrating to free online stories. Since all this is happening, the industry needs … Continue reading

To Pay or Not To Pay – Is That The Question?


“Good Will Hunting” was on the other day, and I caught the scene where Matt Damon rants about having a library card education: WILL:Wood drastically…Wood drastically underestimates the impact of social distinctions predicated upon wealth, especially inherited wealth. You got that from Vickers. Work in Essex County, page 98, right? Yeah, I read that, too. … Continue reading

How I’m Becoming A Real Person


Last week, I participated in a Web 2.0 panel about trust and journalism with Dan Patterson of ABC News and Jen Nedeau of Air America. This was the first panel I’ve sat on and as I look at the past year or so, I’m starting to see a clearer picture of how I’M quickly becoming … Continue reading

The First Annual Grand Prairie Rabbit Festival


Fiction is a tough category to write. An author has to create a universe rich in detail, full of subtleties, yet have a broad enough range of narrative arcs to push the story along. The reader also needs to work; we have to suspend our disbelief in order to not get confused between reality and … Continue reading

Are Lists Good For Social Media?


Twitter has grown exponentially over the past two years and so has the culture that has blossomed around the communications tool. The Twitterverse, through the means of the user, has developed a currency based in thought capital, designated by the few to be spread through the many. As in other cultures, currencies develop and are … Continue reading

Helping Clients Off Their Deserted Island


There are some days I wish I were talented at something useful – like a scientist who understands the natural world or an engineer who understands the mechanical world. Because let’s face it, playing with words to build perception and influence audiences can only go so far. I mean, if I were stranded on a … Continue reading

Mentoring is vital for PR


One of the worst kept, dirty little secrets about our industry is that it is a revolving door; from employees to clients, it’s a rare feat when a partnership (whether external or internal) lasts longer than a year or two. Yes, there are some really good firms whose attrition rates are the cause of envy, … Continue reading

Ladies and Gentlemen: The Beatles!


When I was in 4th grade, we had a talent show. Which, now that I think about it, is kinda ridiculous for a bunch of 9 and 10 year-olds because with the exception of a few rare individuals, most 4th graders aren’t really talented enough to warrant a school-wide assembly. Yet here we were. My … Continue reading

Speak WITH us, not AT us


I watch a lot of TV. From 5pm until 2 am, my TV is on. It doesn’t necessarily mean that I’m sitting in front of the sleek monitor, but it does mean that I can warm my apartment with the heat that emanates from my LCD. With a lot TV watching comes a lot of … Continue reading