This category contains 18 posts

Journalist: What’s In A Name?

As the media world evolved, from general news to niche content, from devoted audience to audience fragmentation, so has what it means to be a journalist. Continue reading

BuzzFeed’s Mobile Philosophy

Mobile advertising is diseased and Buzzfeed believes it has a cure. Continue reading

Hearst Goes Native

Hearst is the latest publisher to offer native ad products. Continue reading

Quick Thoughts on Yahoo/Tumblr (maybe) Marriage

Can Yahoo help Tumblr? Continue reading

How Bands and Start Ups Are Similar

There are several parallels to being in a band and being in a start up. Continue reading

Stupid Thoughts: Charging for Email

Throughout our communications history, we’ve been charged for sending information. Yet with email, we aren’t. Why? Continue reading

Loose Thoughts On Higher Ed

College is not a pathway to jobs or to riches. It’s a place where young people — not quite kids any more, and not quite yet adults — go to learn, and not just within the four walls of a classroom. Continue reading

Community Management and Tumblr

Last week, I wrote at Digiday how the symbiotic relationship between Tumblr and big-brand media properties has contributed to the growth of the site. Here’s a second part to that story – how the community manager’s role has also contributed to the growth of Tumblr, and why their approach is significantly different than other social networks. Continue reading

Missing the Forest for the Trees

Earlier this week, I wrote an article about the often misguided approach from technology startups and their quest for media placements for Digiday, an online publication for the digital audience – those who work in digital media, advertising or marketing. Based on my experience representing many tech companies, and getting anecdotal evidence from tech reporters … Continue reading

Occupy Wall Street

Upon exiting the 2/3 at Wall Street, I was expecting to be swept up in a crowd of people marching down that corporate alleyway, playing music and chanting, “We shall overcome.” Or, at the very least, see some of New York’s Finest pepper-spraying protesters while men in $5,000 suits stood back and watched. Instead, I saw the typical throng of tourists gawking at the Fed, taking pictures of the George Washington Statue and lining up to pose with the New York Stock Exchange in the background. I also saw steel barricades, which obviously meant protest.
Continue reading

Why I Will Never Fly KLM Again

Imagine this scenario: you are a doctor – a heart surgeon – who is away on a much needed vacation overseas. You booked your flight months in advance, followed all the rules, and after 2 weeks away, as you get ready to board your flight home, you are told, “Sorry, sir, but the flight is overbooked and there are no seats available for you. Not even in business class or first class.” Now imagine you are supposed to fly home on a Monday so that you can perform open heart surgery on Tuesday on a 6 year old child who, if she doesn’t have this surgery, will die. Instead, you are stuck in a foreign country, with no way of getting home.
I am not a doctor. Obviously. But the subtext of this scenario, getting bumped from a flight, happened to me recently. And according to the concierge at the Courtyard Marriott in Amsterdam, this happens at least 15 times a day.
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On Being Stood Up and Generational Differences

I had two meetings scheduled today; one with a mid-to-late 30s guy and another with an early-to-mid 20s guy. Both are in the media space, each working for hugely influential companies.
The older guy sent me an email this morning saying something came up – let’s postpone. We communicated and rescheduled. These things happen. The second guy never came to the restaurant we were supposed to meet at. Yep, I was stood up.
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Beware the IRS Phishing Scam

Fifteen years ago, I was almost a multi-millionaire. I received an email from a Nigerian prince whose parents died in a tragic plane crash and he needed to move money around, so he naturally contacted me, a complete and utter stranger, asking if he could wire me $7 million into my bank account, of which I’d get to keep half. I’d have to fill out some forms which included my social security number, bank routing number, etc., and then I’d have a cool $3.5 million to my name. Not bad for an 18 year old college freshman.
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Exporting American culture

America’s imperialism – how we export our culture – tries to win the hearts and minds of others. Interesting how the Iranian regime responds (from the NYT):
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Who Controls the Message?

http://www.facebook.com/widgets/like.php?href=http://www.joshsternberg.com/blog/2010/5/18/who-controls-the-message.html The first several weeks after signing a new client are always my favorite. Why? Because this is where we lay the foundation of most, if not all, of our efforts moving forward. We come up with the processes as well as the goals to have a successful relationship. Most importantly, this is the time … Continue reading


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