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has written 99 posts for The Sternberg Effect

William Sternberg – 1918-2012

William Sternberg. A remarkable man who, without him, I wouldn’t be here today. Continue reading »

Twitter vs Google

If there were a global thermonuclear war between Google (and all its services) and Twitter, and only one survived, which would you rather see? In other words, if you had to choose one to give up, which would you choose? I posted this question on Tumblr and Twitter last night, and here are the results: Continue reading »

5 Underreported Stories of 2011

As we ring in 2012 and close the books on 2011, we take a look back and assess stories that had major impact on our society. Current.com asked me to put together what I thought were some of the stories that flew under the radar. Continue reading »

Community Management and Tumblr

Last week, I wrote at Digiday how the symbiotic relationship between Tumblr and big-brand media properties has contributed to the growth of the site. Here’s a second part to that story – how the community manager’s role has also contributed to the growth of Tumblr, and why their approach is significantly different than other social networks. Continue reading »

Missing the Forest for the Trees

Earlier this week, I wrote an article about the often misguided approach from technology startups and their quest for media placements for Digiday, an online publication for the digital audience – those who work in digital media, advertising or marketing. Based on my experience representing many tech companies, and getting anecdotal evidence from tech reporters … Continue reading »

Occupy Wall Street and Narratives

Since the first residents descended upon Zuccotti Park in lower Manhattan, the Occupy Wall Street movement has grown from a few hundred supporters in this tiny enclave to an international discussion. With thousands of people in cities across the globe – from New York to London to Sydney to Rome – announcing their support for economic parity, it’s not all surprising several narratives have emerged. Continue reading »

What Happened To The Media

Over the past 48 hours, there have been two major press conferences from two different universes that, at the root, are about the same thing: sexual misconduct. We see two different worlds – politics and sports – enmeshed in sexual assault allegations and a press corps that seems to be crossing lines from professional journalists to everyday consumer. Continue reading »

Loose Thoughts On Voices of a Generation

David Crosby and Graham Nash appeared and performed in Zuccotti Park this afternoon to a couple hundred people. Without amplification – both for instruments and vocals – it was difficult to hear them, but they were audible enough to hear their melodious harmonies (even though they were missing the third of their triumvirate). As they were playing songs of protest, it was hard not to imagine it was 1968 where groups of longhairs would sit cross-legged, smoking a joint and passionately discussing the evils of war, of government, of society; how they were the new generation, the generation that would change the world for the better. Continue reading »

Loose Thoughts on Sport Work Stoppages

Should the NBA forfeit its season, my generation will have witnessed 2 of the 4 major US sports to lose a season due to labor disputes. The NHL lost the 2004-2005 season. Unfortunately for fans, this is a recurring trend over the last 30 years. Since 1982, all 4 major US sports have sustained work-stoppages. Baseball: 1981, 1994-1995; Football: 1982, 1987, 2011; Hockey: 1994-1995; 2004-2005; Basketball: 1998-1999, 2011-2012. Continue reading »

On Voluntary and Involuntary Fasting

On Yom Kippur, Jews around the world fast for 25 hours. On any given day, hundreds of millions around the world go with out food.
Continue reading »

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